🔥 Thought #note/thought
2026-06-10

The two inconvenient product truths

Stems From:
Product Discovery
Note:

The two inconvenient product truths from Marty Cagen:

  1. Most ideas will not work, whether for cost, feasibility, or usability reasons.
  2. The good ideas will still take many iterations to deliver the intended benefits.
↳ From the source
“Strong product teams understand these truths and embrace them rather than deny them. They are very good at quickly tackling the risks (no matter where that idea originated) and are fast at iterating to an effective solution. This is what product discovery is all about, and it is why I view product discovery as the most important core competency of a product organization.”
Inspired How to Create Tech Products Customers Love (Silicon Valley Product Group) - Marty CaganPage 112
Reference Notes:
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